Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
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Mercedes-Benz outpaces competitors with digital: L2
Mercedes-Benz, Lexus and BMW received top scores in L2’s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Luxury Daily, July 2, 2014 – Mercedes-Benz outpaces competitors with digital: L2
Mercedes-Benz Club finds common ground with Airstream
Mercedes-Benz Club of America is teaming up with vehicle manufacturer Airstream to provide members of both organizations enhanced benefits.
Mercedes-Benz gets colorful, organized in #GLAPacked road trip contest
Mercedes-Benz USA is inviting fans to show off their personalities by packing their GLA models, or an equivalent space, with essential items and then snapping stylish photographs through Aug. 20.
Mercedes, Fendi, Louis Vuitton and BMW – News briefs
Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.
Mercedes-Benz USA president: Great culture over strategy any day
NEW YORK – As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research’s Forum for Customer Experience Professionals: “Why Good Is Not Good Enough.”
Ferrari, Mercedes and Land Rover embellish Goodwood attractions
Following Audi’s victory at Le Mans, automakers are turning their attention to the next major racing events including the Goodwood Festival of Speed June 26-29.
Mercedes-Benz shows dark side in new fashion campaign video
German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.
Mercedes-Benz pursues turbo boost for GLA model in Mario Kart 8
German automaker Mercedes-Benz is enlisting Nintendo’s Mario and friends to help raise awareness for its GLA model.