Kering launches K magazine to showcase high-culture lifestyle
Luxury conglomerate Kering is taking its rebranding process a step further by weaving stories of its brands as well as high-culture into a new magazine styled simply as K.
Luxury conglomerate Kering is taking its rebranding process a step further by weaving stories of its brands as well as high-culture into a new magazine styled simply as K.
In luxury marketing today – Kering added to Dow Jones sustainability indices; Louis Vuitton steps up accessories revamp with new designer; Chanel’s Wertheimer family seen with $19 billion fortune; Bugatti hopes handbags will turbocharge brand
Today in luxury marketing – Altuzarra gets a hefty investment from Kering; Moncler to list 25pc or more by early 2014; BMW names Trudy Hardy to succeed Creed as North America marketing chief; China’s anticorruption campaign to affect luxury brands.
Today in luxury marketing – LVMH, Kering point to second-quarter uptick in luxury sales; Dolce and Gabbana “being crucified like thieves”; Tom Ford marking London store opening with new scent; Audi plans to hold margins as China growth slows.
Luxury conglomerate Kering launched global ecommerce options for six of its luxury brands and is making the in-store and online experience seamless for its customers.
Today in luxury marketing – Prada slides on slower quarterly profit growth; Mulberry profits slide 26pc; Kering takes new luxe to China; For luxury hotels, Russia rules in big emerging markets.
Today in luxury marketing – China is the new test market for luxury; Nordstrom details Canadian plans; Selfridges smash and grab: Two arrested after axe raid; Mercedes-Benz introduces illuminated three-pointed star emblems.
VIENNA, Austria – The managing director of the Kering Luxury Division said at the FT Business of Luxury Summit 2013 that brands impact the world’s markets by creating jobs, boosting the local economy and promoting national heritage.
Today in luxury marketing – Saint Laurent recruits Cara Delevingne; Kering name applied to ordinary shares; Neiman rebuffed Saks merger proposal involving KKR; McLaren MP4-12C Spider clocks 213 mph, faster than official top speed.