Armani embraces Soundcloud to extend campaign awareness
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Jean Paul Gaultier and Schiaparelli are extending the lives of their couture runway shows by sharing specially created playlists with their social audiences.
U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2’s latest China report asserts that the overall picture is rosier than this plunge suggests.
New York’s Time Warner Center is leveraging its luxury assets for a 10th anniversary celebration package.
Luxury marketers such as Cartier, Christian Dior and Saint Laurent Paris took to The Wall Street Journal’s WSJ. magazine to support the May issue’s focus on style and design.
Trump SoHo is catering to its guests’ propensity to shop with a shopping card that combines exclusive retail and events.