Today in luxury marketing – Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down “autopilot” mode to Model S.
Luxury Daily’s live news updates from Sept. 18 – How do luxury advertisers spend their holiday marketing budgets?; Burberry turns to Snapchat for runway show sneak peek; Peninsula Chicago opens doors to public for Korean art exhibit; Hublot begins promotion for 2018 FIFA World Cup with countdown clock.
British fashion label Burberry is teaming up with Snapchat to give the platform’s users an exclusive first look at its spring/summer 2016 runway collection the night before it debuts.
Luxury Daily’s live news from Sept. 15 – BMW drafts fantasy football enthusiasts for branded league; Sotheby’s expands Middle East footprint despite market slowdown; Burberry tunes in to Apple Music with curated channel; Jean Paul Gaultier’s couture sparkles in Swarovski windows.
British apparel and accessories brand Burberry announced that it is the first brand to launch a dedicated channel on Apple Music.
Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar.
British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.
Today in luxury marketing – Burberry revamps its image in Japan; Jeremy Scott redesigns MTV Moonman for 2015 MTV Video Music Awards; Millennials are developing parents’ taste for Jaguars, Cadillacs; The lucrative, barely legal business of shipping luxury cars to China.
British fashion label Burberry is putting the spotlight on a handful of its handbags in a series of dedicated email campaigns.
