Luxury companies such as Hermes, Jones Group, high-end German automakers and LVMH have posted considerable revenue in the first half of 2011, but experts are unsure whether or not debt-ceiling politics in Washington will undo this progress.
L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose of driving in-store purchase.
The number of affluent consumer households in China will increase by 52 million in the next decade, according to a study from the Boston Consulting Group.
LVMH’s Hennessy is promoting its collaboration with the artist Kaws for a limited-edition bottle that can be previewed by scanning 2D bar codes and SMS calls-to-action.
Today in luxury marketing – Luxury demand lifts Hermes sales forecast; German luxury car maker Audi launches Audi RS 5.
The hubbub in Washington regarding the Innovative Design Protection and Piracy Prevention Act still has some experts unclear as to whether or not law enforcement on counterfeit goods can do anything to stop the so-called cultural phenomenon.
Today in luxury marketing – Euro debt worries hit Milan; Mercedes-Benz previews new B-Class ahead of Frankfurt debut; Armani to design Olympic gear.
