Louis Vuitton, Four Seasons and Saks – News briefs
Today in luxury marketing – LVMH names new Louis Vuitton CEO; Walt Disney World, Four Seasons to open $360 million luxury resort.
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Luxury Daily, September 7, 2011 – Michael Kors transitions to lifestyle with travel-inspired blog
Balenciaga, Alexander McQueen and Marc Jacobs – News briefs
Today in luxury marketing – Balenciaga transitioning to a Louis Vuitton retail model?; Alexander McQueen: Savage Beauty coming to the UK?
Moët & Chandon takes a swing at sports, charity with US Open partnership
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
Mobile video expands brand loyalty cross-platform
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Luxury markets likely to retain resilience through stock fluctuation: experts
Despite worry from investors following the Federal Reserve’s announcement yesterday that did not include plans to cut interest rates further or advance economic growth, experts have reason to believe that the luxury industry will remain generally recession-proof.
Saks, Bulgari, Louboutin and YSL – News briefs
Today in luxury marketing – Saks key revenue figure jumps in July; Italian regulator expected to OK Bulgari takeover.
10 best-practice SMS tips for luxury marketers
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
Jurlique relaunches ecommerce site, focusing on reviews, consultations
Australian skincare company Jurlique has redesigned its Web site and ecommerce store to make it easier for consumers to shop worldwide and provide a sense of community through a consumer review system.
PPR second quarter representative of brand management, not economy: expert
Luxury retail conglomerate PPR announced a 7 percent revenue increase for the first half of 2011 that was mainly driven by emerging Asian markets and Internet shoppers, but luxury spending may soon be easing up.