Luxury Daily, October 10, 2011 – Burberry hits high notes with customized song for new scent
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Luxury Daily, October 5, 2011 – Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand
Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
Saks, Ralph Lauren support key markets with breast cancer awareness, fundraising
Luxury brands such as Saks Fifth Avenue, Ralph Lauren, Elie Tahari and Domaine Chandon are standing up for their core consumers, not to mention driving sales, by supporting breast cancer research throughout the month of October.
Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index
Although mass-retail beauty brands topped L2 Think Tank’s Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L’Occitane and Estée Lauder squeezed into the top 20.
Luxury Daily, September 27, 2011 – Will luxury suffer with the return of multiple European currencies?
Will luxury suffer with the return of multiple European currencies?
The uncertainty regarding the global economy and fears of a double-dip, widespread recession may have serious effects on the luxury market, particulary in the United States and Europe.
Dior sacrifices functionality for beauty in VIII app
LVMH-owned Christian Dior is offering its VIII timepieces on-the-go with an iPhone application centered on its collections, but its bugs and slow loading time could leave more to be desired.
September 26, 2011 – Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute
Chandon continues breast cancer fight with Pink Party event
LVMH’s Domaine Chandon plans to build brand awareness and support breast cancer research with its annual Pink Party and a national campaign to rally for early detection among young women.