LONDON – Condé Nast and Hearst, publishers of fashion magazines Vogue and Harper’s Bazaar, respectively, say that the luxury industry is going strong and will continue to flourish regardless of the economy.
French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label.
European debt crises, shaky stock markets and a worldwide slump in consumer confidence have all plagued the third quarter, but luxury marketers have been showing impressive results during this time. Is the luxury industry resistant to the world’s economic struggles?
Today in luxury marketing – Swiss watch exports rise 21 percent in September; Bulgari boosts LVMH sales; See the entire Versace for H&M collection.
Luxury distribution has undergone a significant shift in that direct-owned stores have outshined department stores by more than 50 percent in year-over-year growth, leading experts to wonder whether or not premium brands would actually do better on their own.
Tiffany & Co., Swarovski and Jaeger-LeCoultre are leading the jewelry and watch industry in digital marketing largely due to their dedication to social media, according to the most recent L2 Think Tank Digital IQ Index.
The Mandarin Oriental Hotel group is highlighting the glamour of spending the holidays in New York through a series of special packages at its midtown Manhattan location.
British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
