Luxury marketers including Chanel, Cartier, Saks Fifth Avenue, Diane von Furstenberg, Benefit Cosmetics, BMW and Waterford Wedgwood Royal Doulton are emailing their customer databases with enticing shipping offers to nab last-minute holiday shoppers.
De Beers Diamond Group is focusing on the Chinese market with the opening of its second bricks-and-mortar store in Hong Kong.
Today in luxury marketing – Luxury sales strong as 1pc go shopping; Ralph Lauren International taps Lalonde; Michael Kors raises $944M in IPO; Fisker names former Chrysler chief Tom LaSorda its vice chairman.
Sparkle, admiration and beauty are traits to describe both the holiday season and high-end jewelry. But with all of the superfluous marketing around the holiday season, it takes a lot for jewelers to stand out above competitors.
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
Turbulence in the stock market is only growing due to debt crises in Greece and Italy, causing investors to pull back in fear of an economic downturn. Whether or not this is a permanent setback is uncertain, especially since consumer confidence itself is up and down.
With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
Upscale jewelers such as Tiffany & Co., De Beers and Cartier are tapping into consumers’ holiday spirit with festive advertisements in British magazine Tatler’s December issue that also features holiday shopping and party guides and a list of the most eligible people in England.
