Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
Today in luxury marketing – Stuart Weitzman revamps $1 million shoe; Arizona Muse for Fendi spring 2012 campaign by Karl Lagerfeld; China economy headed for hard landing: analyst.
Affluent consumers are expected to spend a total of $281 million this St. Valentine’s Day, which is more than the predicted general consumer spend of $196 million, according to findings from a study by American Express.
LVMH-owned Champagne brand Moët & Chandon has ventured into social video to promote its new customizable St. Valentine’s Day rosé bottles.
Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.
Reading between the 2011 Luxury Daily headlines shows that high-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.
Today in luxury marketing – Brazil’s burgeoning luxury market lures big European brands; Late sales surge lifts season; Gold slips as investors seek cash; Elizabeth and James goes neon for their Shopbop capsule.
LVMH Moët Hennessy Louis Vuitton’s courtship of leathergoods maker Hermès is not a secret, nor is it subtle. Conglomerate chairman Bernard Arnault claims his motive is not to take over Hermès, but if this is true, what exactly is it that he wants?
RSS | Advertise with us December 21, 2011 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Burberry is 2011 Luxury Marketer of the Year Moschino uses social picture project to create fan community Departures uses travel ads to promote peace-of-mind in 2012 Audi shifts magazine to […]
