High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential.
Italian label Fendi is looking to keep Facebook fans interested by releasing an official video every day pertaining to the fall 2012-13 collection runway shows.
Quite a few luxury brands including Givenchy, Tory Burch, Fisker, Yves Saint Laurent and Tod’s are shifting around major executives, making experts wonder whether this bodes well or poorly for the industry.
Today in luxury marketing – Bentley previews luxury performance SUV with EXP 9 F concept; LVMH taps Sebastian Suhl for Givenchy CEO post; The future of fashion; New Facebook Timelines will benefit luxury brands.
Today in luxury marketing – New rich fuel luxury boom; Why you cannot afford to ignore luxury stocks; Youth movement wows buyers in New York; PPR aims to triple in size by 2020.
Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
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Today in luxury marketing – Miu Miu to launch Fashion Week line of bags; Hermès says 2011 sales up 18 percent, operating margin above 30 percent; Luxury brands untouched by euro zone crisis?; Naeem Khan leather corset on display at Lincoln Center.
