Luxury Daily, May 21, 2012 – How brands can use YouTube to generate sales
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Will the Q1 profits sustain for luxury conglomerates?
Luxury conglomerates saw considerable revenue increases in the double digits during the first quarter, but it is likely that these sales will plateau in the remainder of the year.
BRIC slowdown could affect second-half 2012 luxury progress
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
Audi boosts sponsorship savvy via polo series
German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.
Luxury Daily, April 19, 2012 – Hugo Boss launches largest digital campaign for 3D runway show
Moët & Chandon leverages brand through key Kentucky Derby placement
LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.
Alexander McQueen could bolster market appeal through iconic handbag line
British fashion label Alexander McQueen is attempting to solidify itself as a classic luxury brand through the development of an iconic signature handbag collection called Heroine that may give it more market share in the accessories market.
Top 10 luxury brand social videos of Q1
Marketers took the first quarter of this year by storm in terms of social media, sharpening their strategy to include social video that allowed consumers to buy, share and live the luxury lifestyle.
Luxury Daily, April 6, 2012 – Top 10 digital luxury marketers of Q1
Should luxury fashion labels develop makeup lines?
Following in the footsteps of Chanel and Burberry, it seems that a Marc Jacobs makeup line will soon be in the mix. Before it takes a leap into the cosmetics world, Marc Jacobs may want to ask whether or not a cosmetics line would be an overextension of its name.