Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
Today in luxury marketing – Louis Vuitton steps up jewelry push with Paris store; Have you stolen something from the Waldorf-Astoria?; 2012 Audi Q5 models recalled over shattering sunroofs; New markets drive couture.
Today in luxury marketing – Is it time to cash out of global luxury stocks?; Weighing Nordstrom’s NYC effect; In U.S. funding, even luxury names like cheap prices; Aston Martin celebrates millionth Facebook fan with DB9 1M.
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer’s windows at its flagship location on Madison Avenue in New York.
