Published: February 18, 2014
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Published: February 14, 2014
Published: February 11, 2014
Published: February 4, 2014
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
Published: February 3, 2014
Published: January 14, 2014
<!– –>
Published: December 17, 2013
U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet.
Published: December 12, 2013
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
Published: December 6, 2013
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Published: December 6, 2013
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.