Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.
“I don’t believe in this idea of luxury anymore,” famously said J.W. Anderson, the latest It Boy of luxury fashion. “That weird notion of luxury for me is like shopping in an airport.” Mr. Anderson just vocalized what many in the industry are thinking, wondering about their role and place in the world of affluents in 2015 and beyond.
Today in luxury marketing – Natalie Portman’s Dior ad banned by British regulatory agency; What is the deal with the Saint Laurent Paris logo?; Bottega Veneta opening home-focused store on Melrose Place; Gucci America names new president.
Today in luxury marketing – Facebook fans seething as YSL unveils new logo after name change to Saint Laurent Paris; Burberry, inter parfums break-off talks; A luxury cruise ship with Chinese characteristics; What has Giorgio Armani got up his sleeve for Milan Fashion Week?
Today in luxury marketing – Marc Jacobs for Dior rumors make a comeback; Hedi Slimane returns to YSL; Alexander Wang denies those sweatshop allegations; Carmakers bundling luxury in small space.
Today in luxury marketing – Bentley previews luxury performance SUV with EXP 9 F concept; LVMH taps Sebastian Suhl for Givenchy CEO post; The future of fashion; New Facebook Timelines will benefit luxury brands.
