Today in luxury marketing – Alibaba rescues slumping luxury brands in China; Holiday selling spikes late in the game; Ralph Lauren spring 2015 campaign revealed; Prosecco enjoys bubbly times.
Today in luxury marketing – Westfield World Trade Center unveils tenant roster; As China’s luxury car wave ebbs, foreign firms seek domestic foothold; Collectors buy $2.3B of art in two weeks in New York; Tiffany investors could be left in the rough.
Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.
Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.
NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.
Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.
Today in luxury marketing – Prada sales up 1pc in fiscal H1; Tod’s moves on from cozy loafers in bid to recover sales; K2 60 years later: Moncler anniversary climbers reach K2 summit; Has private equity learned its lesson on fashion investments?
Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
