Technology creating short-term opportunities, but long-term complications
With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.
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Luxury Daily, October 2, 2015 – Top 10 luxury brand mobile marketers of Q3
International business travelers primed to become brands’ biggest target
International business travelers should be a high-priority target for brands because of the group’s spending power and youth, according to a new report from iProspect.
Sergio Rossi and Eco-Age team up for green carpet collection
Footwear and accessories brand Sergio Rossi is partnering with film producer Livia Firth’s Eco-Age to become the first accessories label offering a Green Carpet Collection, a wardrobe emphasizing sustainability.
Luxury Daily, August 20, 2015 – Viral videos are myths without proper ad spend: L2
What does the Chinese currency devaluation mean for the luxury industry?
China’s devaluation of its renminbi is intended to boost the country’s slouching trade, but the impact of the altered exchange rate will likely extend to the luxury industry.
Luxury brands ignoring 2.6B consumers online: report
The top 50 luxury brands are only selling online to 45 percent of the leading markets, missing out on both key established and emerging areas, according to a new report from Trustev.
Retailers tread fine line with data collection: report
More than 50 percent of consumers believe that three out of four targeted sales are irrelevant, and therefore a nuisance, according to a report by Boxever.
Luxury Daily, May 20, 2015 – Can China rescue economies of Russia, Brazil?
Brands sharpen ties between luxury, cinema for Cannes Film Festival
Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.