Burberry casts Regent Street consumers in Google-backed film
British apparel and accessories house Burberry is allowing consumers to jump into its holiday campaign through an in-store initiative at the brand’s London flagship.
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Burberry decks La Rinascente’s halls for the holidays
Italian department store La Rinascente’s Milan flagship is celebrating the holidays in Burberry style.
Oscar de la Renta, Michael Kors, Burberry and BMW – News briefs
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
Burberry dances into the holidays using social film unveiling
British fashion house Burberry has recruited an iconic, all-British cast of talent to celebrate the 2015 holiday season.
Burberry, Dior, Tesla and Ferrari – Live News
Luxury Daily’s live news from Oct. 26 – Burberry brings British style to Christmas at Claridge’s; Dior maintains consistency with new Marion Cotillard campaign; Tesla prepares for holidays with pop-up shops around US.; Ferrari presents new angles in 3-part video.
Burberry brings British style to Christmas at Claridge’s
British fashion label Burberry is taking on the project of designing the famous Christmas tree in the lobby of Claridge’s hotel in London this year.
Dior, Burberry, Kering and Alexander McQueen – Live news
Luxury Daily’s live news from Oct. 22 – Raf Simons leaving Dior; Burberry creates temporary ad campaign via Snapchat; Kering adds Saint Laurent, Bottega Veneta CEOs to executive committee; McQueen retrospective boasts top attendance among London exhibits this year.
Burberry creates temporary ad campaign via Snapchat
British fashion label Burberry is peeling back the curtain on its Mario Testino-lensed fashion campaign through a live content feed on Snapchat.
Burberry teaches introduction course on scarf tying via Web tutorials
British fashion house Burberry is ensuring its consumers are prepared for colder weather with a series of tutorials focusing solely on tying a scarf.
Burberry, London homes, diversity and Tesla – News briefs
Today in luxury marketing – Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down “autopilot” mode to Model S.