British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.
Footwear designer Stuart Weitzman is looking to build social media followers through a new video called “Walking After Midnight” that gives access to limited-time offers.
Footwear designer Tod’s partnered with LVMH Moët Hennessy Louis Vuitton’s Nowness blog to publish its Electric Signature video that depicts the image behind the Signature Collection.
Saks Fifth Avenue is partnering with Fairchild Fashion Media’s Footwear News for a Sexy Shoes contest spanning online, in-store and print channels that features shoe designers including Christian Louboutin, Gucci, Manolo Blahnik and Jimmy Choo.
Four Seasons Hotels and Resorts is raising awareness for the reopening of its Toronto property at a new location by holding a contest via the Instagram mobile application for the chance to win a $1,000 Four Seasons gift card.
Hearst’s Elle magazine and department store chain Neiman Marcus are pairing up for a multichannel brand launch of Elle Accessories that includes a biannually published magazine and ecommerce site.
Today in luxury marketing – Burberry CEO Angela Ahrendts: ‘We are not changing strategies’; McQ Alexander McQueen makes Dover Street debut; Lexus previews LF-CC Concept ahead of Paris debut; France’s fleeing billionaire.
Today in luxury marketing – How to trade the global luxury market today; Neiman Marcus caps solid year; European luxury groups on the lookout for crafts; Attacks on bling in China add to luxury’s woes.
