Montblanc, a maker of writing instruments and watches, is tapping consumers’ interest in mobile image sharing by inviting them to participate in a project centering on photographs taken at the exact same moment.
Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand’s first U.S. ambassador rather than tapping a celebrity personality.
Italian leather goods maker Tod’s is pushing this season’s Miky Bag via an animated social video that likely appeals to affluent consumers’ practicality when using digital to research luxury handbags.
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.
NEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that marketers can cater to their needs on the device.
Today in luxury marketing – Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
Luxury marketers often use contests to increase brand awareness for aspirational consumers who cannot buy into the brand otherwise. However, these efforts could be a waste since true affluent consumers are not likely to participate.
Jeweler Cartier is the inaugural partner for the new BrandVoice effort by Forbes, a campaign that allows brands to tell their stories through custom video content on the publication’s site.
