True affluent consumers are not likely to alter their spending habits on high-end goods and services after the fiscal cliff decision, but aspirational buys in the beauty, fragrance and spirits categories could be cut due to the payroll tax increase, experts agree.
Today in luxury marketing – Italian tax police targets jeweller Bulgari: report; The sport of tycoons; Luxury product sites expand offerings to boost business; Signs of negative economic impact growing.
Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.
As everyone in the print media business knows, this is the peak time of year for Requests for Proposals (RFPs) with publishers and ad agencies scrambling on short turnarounds with late nights and lots of stress.
Today in luxury marketing – Harper’s Bazaar and Hermès team for exclusive sale; Nicolas Ghesquière hangs with the LVMH crowd at Dior dinner; Deal Déjà Vu: Ty Warner skips selling Four Seasons New York; Neiman Marcus fiscal 1Q operating profit up.
Italian jeweler Bulgari is commencing a three-month celebration of its Serpenti collection with a light display at boutiques in Tokyo, Rome and New York to compete for holiday foot traffic.
Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
