Today in luxury marketing – The truth behind Macau’s luxury market; Peugeot and LVMH among potential winners from Iran’s opening up; Christian Dior’s Canadian retail push; Lexus ES gets a fresher look for 2016.
French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.
Condé Nast-owned Vanity Fair’s July issue saw a mix of luxury and mass advertisements in one of its most notable covers to date.
France’s Christian Dior is expressing its commitment to South Korean consumers with its first boutique in the country’s capital.
Today in luxury marketing – Dior unveils new “house” in Seoul; New York vs. London: Which is the world’s fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market.
French fashion house Christian Dior is exploring the parallels between technology and couture with the introduction of in-store virtual reality headsets.
French couture house Christian Dior is extending its Esprit Dior exhibit with a stop in South Korea.
Luxury Daily’s live news from June 5 – Cadillac inks sponsorship deal for New York Fashion Week: Men’s; Dior celebrates iconic New Look in museum exhibit; Wheels Up aligns with Triple Crown contender American Pharoah; Harrods brings milliners in-store to celebrate Royal Ascot.
French couture house Christian Dior’s museum is celebrating the place its eponymous founder’s New Look has in fashion history with a dedicated exhibit.
Luxury Daily’s live news from June 3 – Dior taps Johnny Depp as new character for its men’s fragrance; Mikimoto spurs birthday gifts with June birthstone promotion; Gucci, UNICEF continue to bring education to underprivileged girls; LVMH shows it’s easy to be green via shared biodiversity practices.
