Burberry targets younger market using Brooklyn Beckham, Snapchat
British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.
Search Results for: burberry
Apple, Cristal doughnuts, Tesla and Burberry – News briefs
Today in luxury marketing – Apple acquires startup that reads emotions from facial expressions; The $100 golden doughnut is a spectacle pastry that’s surprisingly good; Tesla restricts autopilot on residential streets; Pressure builds on Bailey to restyle Burberry’s finances.
Burberry, David Bowie, Sotheby’s and Savoir – Live news
Luxury Daily’s live news from Jan. 11 – Burberry launches on Apple TV with menswear show live-stream; Luxury brands honor memory of David Bowie; Sotheby’s underpins client-first culture through art advisory acquisition; Savoir gives back with design for man’s best friend.
Burberry launches on Apple TV with menswear show live-stream
British fashion label Burberry has launched an application for the Apple TV platform, the latest in a series of digital partnerships with the tech giant.
Burberry personalizes Lunar New Year notes via WeChat
British fashion house Burberry is using messaging application WeChat to involve Chinese consumers in its Lunar New Year promotions.
Burberry, Jaguar, Starwood and Bally – Live news
Luxury Daily’s live news updates from Dec. 15 – Burberry diversifies spring advertising with 40-image campaign; Jaguar shows dedication to electric vehicles with Formula E race team; Starwood names new CEO amid Marriott acquisition; Bally tours the snow globe to share gift ideas.
Burberry diversifies spring advertising with 40-image campaign
British fashion label Burberry is responding to the way in which consumers interact with its campaigns online by doubling the amount of imagery it is making available to them in its latest effort.
Burberry brings personalization to big screen via interactive billboard
British fashion label Burberry is bringing holiday cheer to London’s Piccadilly Circus with an interactive 3D experience for pedestrians.
Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
Cartier, Burberry, Royal Copenhagen and Michael Kors – Live news
Luxury Daily’s live news from Nov. 24 – Cartier proves diamonds are a girl’s best friend via social film; Burberry casts Regent Street consumers in Google-backed film; Royal Copenhagen shares holiday visions in table setting effort; Michael Kors gets wrapped up in wrapping to underscore the season of giving.