Hennessy refreshes Wild Rabbit campaign with hip-hop icon
LVMH-owned Hennessy is refreshing its wide-spread multichannel Wild Rabbit campaign by featuring internationally acclaimed rapper Nasir “Nas” bin Olu Dara Jones as brand ambassador.
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Luxury Daily, July 24, 2013 – Bentley takes fight to Range Rover with $1B SUV investment
Luxury Daily, July 22, 2013 – Bottega Veneta’s new concept store exudes brand evolution
Luxury Daily, July 18, 2013 – Kering meshes in-store, online experience via global ecommerce options
Richemont, Ferragamo, Net-A-Porter and Swatch Group – News briefs
Today in luxury marketing – Richemont chairman takes a break to see who’s the next boss; Ferragamo seen as luxury target after Loro Piana deal; Net-A-Porter now airdropping luxury goods in Hamptons for same-day delivery; Swiss regulator rejects Swatch deal.
Luxury Daily, July 9, 2013 – Top 10 luxury branding efforts of Q2
Prada, Loro Piana, Bally and Lanvin – News briefs
Today in luxury marketing – Prada launches museum curator talent competition; LVMH spends $2.5B on Italian cashmere brand majority stake; Bally on the hunt for new creative lead; Former Lanvin head named CEO of Italian jeweler Buccellati.
Cartier, Richard Mille push timepiece ads in Robb Report
Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisers that complement the “Leaders in Luxury” theme in the 137-page July issue of Robb Report.
Chanel, Dior, Gemfields and Lexus – News briefs
Today in luxury marketing – Chanel, Karl Lagerfeld headed for Dallas, TX; Dior chief says European luxury demand resilient; Auction delay to hurt Gemfields full-year revenue; Toyota releases $10,000 luxury bicycle.
Luxury Daily, June 27, 2013 – Retail store renovation gives opportunity for deeper customer connections