Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2’s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.
The Americas are expected to surpass China in terms of luxury goods spending growth, while global revenue will climb an estimated two percent to $299 billion, according to a new study by Bain & Co.
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the “We Don’t Serve Teens” campaign in New York.
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
French fashion house Louis Vuitton faces a transitional period following the announcement of creative director Marc Jacobs’ departure after 16 years with the heritage brand, a move that has caused a wait-and-see outlook within the fashion community.
