Marketing to China’s millions: Make social media a priority
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
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Mobile ads prove more click-worthy than social sharing buttons: report
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
Karl Lagerfeld cast as fashion-forward Waldo in parody tome
Karl Lagerfeld, creative director of both Chanel and Fendi, is the star of a new picture book for adults that plays off the classic “Where’s Waldo?” series.
Scannable print ads make resurgence as mobile users eschew QR codes
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
Ritz-Carlton, Naples shares a slice of pie on social media
The Ritz-Carlton Resort of Naples, FL, is showing that a state favorite is easy as pie.
Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Tips for building a luxury brand on Instagram
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
Retailers adapt social media for real-world, in-store sales impact
Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.
Luxury Daily, August 10, 2015 – Luxury’s emerging identity crisis
Farrow & Ball scripts paint narratives to conceptualize design inspiration
British wall covering maker Farrow & Ball has created 132 videos to tell the stories behind each and every shade of paint the brand offers.