Today in luxury marketing – Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week’s new name?
Today in luxury marketing – Tod’s 9-month core profit below forecasts; Patek Philippe watch sets auction record price in Geneva; Mercedes introduces new names for its vehicles to avoid customer confusion; The changing shape of Savile Row.
German automaker Mercedes-Benz is introducing mobility services to two communities in South Orange County, CA, to test how such options work in suburban areas.
Daimler Greater China is improving its operations with a new Mercedes-Benz Research and Development Center in Beijing.
Today in luxury marketing – Anthony Ledru to head Louis Vuitton Americas; Valentino breaks the couture mold; Daimler opens Beijing R&D center to tune Mercedes-Benz to Chinese tastes: exec; Is Zanini leaving Schiaparelli already?
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.
Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.
Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.
Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.
