Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.
Today in luxury marketing – Don’t miss the digital transformation in luxury brand marketing; Diane von Furstenberg to launch fashion jewelry line; Private-jet tours take off; Tax charge dents Giorgio Armani profits.
Jean Paul Gaultier and Schiaparelli are extending the lives of their couture runway shows by sharing specially created playlists with their social audiences.
Online luxury consignment marketplace The RealReal has compiled its data on resale value into a mobile application to help give consumers a better idea of selling prices for high-end goods.
French leather goods house Louis Vuitton is combining its past with present creative forces through a special project.
Designers Domenico Dolce and Stefano Gabbana have been found guilty of tax evasion by an Italian appeals court and sentenced to 18 months in jail.
Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
