Mcommerce sales to reach $142B in 2016: Forrester
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
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Top 10 luxury brand digital campaigns of Q3
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
10 new trends in fashion retail
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
Neiman Marcus creates entry point for aspirationals through Glamour contest
Department store chain Neiman Marcus is reaching out to an aspirational audience through a contest with Condé Nast’s Glamour magazine.
Heyday for hashtags has passed for marketers
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
Lagos encourages personalization with debut of Black Caviar
U.S. jeweler Lagos is redefining its signature Caviar motif through the use of ceramic beading to spotlight its innovations.
Armani motivates consumers to embrace experiences with inspirational content
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
Four Seasons takes its guests back to school with event planning initiative
Four Seasons Hotel and Resorts is offering guests a chance to improve their event-hosting through the launch launch of Entertainment U(niversity).
Instagram’s interaction rate for branded posts plummets as competition grows: Forrester
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Department stores fight to remain relevant with omnichannel efforts: report
As department stores find themselves facing increasing pressure from ecommerce-only players, a seamless omnichannel approach will enable them to remain competitive, according to a new report from L2.