Dior explores heritage from outside perspective in new tome
French couture house Christian Dior is altering the lens in which it is viewed through a new book focusing on brand imagery shot by photographer Richard Avedon.
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Dior redefines fragrance application for consumer exploration boost
French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.
Luxury Daily, September 25, 2015 – Dior redefines fragrance application for consumer exploration boost
Dior, Donna Karan, Vogue Paris and John Lobb – Live news
Luxury Daily’s live news from Sept. 23 – Dior puckers up for lipstick-focused content on The Cut; Donna Karan pens retrospective tome; Vogue Paris pays homage to industry legends to fete 95th year; John Lobb demonstrates bespoke service during By Request Fair.
Dior puckers up for lipstick-focused content on The Cut
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Dior embarks on soul-searching journey in Johnny Depp-fronted campaign
French couture house Christian Dior is taking consumers along for the ride in an introspective campaign starring Johnny Depp.
India, Van Cleef & Arpels, Dior and Tesla – News briefs
Today in luxury marketing – India embraces luxury as China turns cool; Views from the top with Van Cleef & Arpels CEO Nicolas Bos; Dior Homme appoints Serge Brunschwig as president; Consumer Reports gives new Tesla its highest score ever.
Fortnum & Mason, Bloomingdale’s, Dior and Richard Mille – Live news
Luxury Daily’s live news from Aug. 24 – Fortnum & Mason manicures consumers’ nails in eau de nil lacquer; Bloomingdale’s “serves” up sweets with Sugarpova pop-up; Dior goes under the white-hot desert sun for Sauvage launch; Richard Mille’s new timepiece explores the risqué side of horology.
Dior goes under the white-hot desert sun for Sauvage launch
French fashion brand Christian Dior is readying male consumers for the launch of its latest men’s fragrance through a teaser email effort.
Dior, New York Times, Audi and British Vogue – Live news
Luxury Daily’s live news from Aug. 20 – Dior hides identity of representative in anticipatory teaser video; New York Times highlights women in new travel offerings; Audi sponsors polo’s east coast open to reach affluent sports fans; British Vogue to celebrate centenary with BBC documentary series.