Neiman Marcus launches MyNM to personalize ecommerce
Department store chain Neiman Marcus is expanding its personalized shopping experiences to accommodate the online consumer.
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Dolce & Gabbana, Chanel push wide product range in Vogue’s October edition
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Hong Kong consumers spend 4x more on apparel than US counterparts: report
Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the city’s consumers are becoming more familiar with Western brands through travel, according to a report by Borderfree.
Louis Vuitton extends Iconoclast campaign with videos
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
Harrods updates windows for Shoe Heaven
British department store Harrods is boosting the brands featured in its Shoe Heaven with dreamy window displays.
Louis Vuitton highlights individual aesthetics for Iconoclast collection launch
French leather goods maker Louis Vuitton is unveiling the resulting products from its creative partnership with six “Iconoclasts” with a focus on each designer’s personal aesthetic.
Saks modernizes heritage with new branding initiatives
Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.
Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience
British department store Harrods is getting shoe fanatics to engage with its recently expanded footwear sales floor with a heel-themed digital game.
Net-A-Porter limits fall fashion wait time with shipping offer
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
Jimmy Choo turns footwear into fare with branded tea
British footwear and accessories label Jimmy Choo is joining up with the Berkeley Hotel in London for the first time on a branded Pret-a-Portea dining experience.