Starwood, Jason Wu, Style.com and Euro stocks – News briefs
Today in luxury marketing – Starwood hotels earnings beat estimates on luxury demand; Jason Wu’s corner of Bergdorf’s; Stocks rally on pact in Europe.
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Chopard goes for brand retention with Happy Moments app
Watchmaker and jeweler Chopard is attempting to intertwine itself with consumers’ happy moments while promoting its Happy Diamonds collection with a new application released for the iPhone and iPad.
BMW, Dior, Yves St. Laurent and Burberry – News briefs
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
Valentino, Barneys and the Do Not Track list – News briefs
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
Bulgari, Karl Lagerfeld and luxury brands online – News briefs
Today in luxury marketing – Bulgari signs China retail deal with Hengdeli for luxury watches; Karl Lagerfeld may be creating a lower-priced clothing line for Macy’s; Luxury brands tailoring approach to the Web.
Gucci, Stella McCartney, Ralph Lauren and Audi – News briefs
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.