Swarovski supports fashion designers to show dedication to craft
Precision cut-crystal maker Swarovski has hand-picked a number of fashion designers to show at Mercedes-Benz Fashion Week in New York as part of its Swarovski Collective.
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Luxury Daily, January 27, 2014 – Versace takes center stage on Lady Gaga fan site to show authenticity
Moët piques interest in Rosé Impérial with photo sharing app
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
Luxury Daily, January 24, 2014 – Gucci screens documentary at Haute Couture fashion week to reach niche audience
Guerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
Lessons from Luxury FirstLook: Strategy 2014: Part one
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
The number of Chinese ultra-high-net-worth individuals with $500 million will grow 6 percent in 2014, rising to 535 people, while the total population of China’s ultra-high-net-worth individuals is not set to grow, according to a new report by Wealth-X.
Emerging brands lack the heritage needed for luxury status
NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.
Luxury Daily, January 13, 2014 – Neiman Marcus credit breach exacerbates consumer fears
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Diane von Furstenberg celebrates wrap dress with exhibit, live-stream event
Diane von Furstenberg is celebrating the 40th anniversary of its iconic wrap dress with a multichannel campaign centered on an exhibit in Los Angeles and a limited-edition collection.