Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
Berluti and La Perla were among the luxury advertisers to target readers in the market for love in Hearst-owned Town & Country’s February issue.
Online counterfeiting haunts luxury brands as consumers mistakenly purchase knock-off goods and dealers make money off the naivety of the buyer.
Luxury Daily’s live news from Jan. 14 – Armani teases beauty line with fashion content; Van Cleef & Arpels reinforces artistic ties with ballet sponsorship; Land Rover looks back to origins to commemorate Defender’s end; Lancôme prepares consumers for their close-ups.
LVMH-owned department store Le Bon Marché is keeping up tradition by hosting a winter-themed event in-store.
The global luxury market is projected to be valued at $374.85 billion by 2020, according to a new report by Transparency Market Research.
Niche perfume house Fragrance Du Bois honored women in the Middle East by participating as a sponsor for the Arab Women Awards 2014.
This winter, a number of luxury brands are reaching out to their customers while they are away on vacation with new boutiques within ski resort Courchevel in France.
