LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.
British fashion label Thomas Pink has launched a new campaign that attaches personalities to its men’s dress shirt line to help consumers decide which style will suit them.
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
British shoe label Nicholas Kirkwood is using a series of pop-up stores to grow its global presence as the brand expands its product offerings.
French luggage maker Moynat is expanding its retail footprint with its first store outside of France.
Italy’s Bulgari is investing in Italian heritage projects as a way to give back, while also celebrating its 130th anniversary, with a $2 million pledge to restore Rome’s Spanish Steps over a two-year period.
