The Council of Fashion Designers of America is looking to advance technological innovations in the apparel industry with a partnership that will propel the use of shoppable video technologies.
Scottish whiskey distiller The Macallan has taken over the display windows of London department store Harrods to tout the lifestyle of its drinkers.
LVMH-owned Parisian label Kenzo has teamed up with art publication Toilet Paper magazine on a surreal advertising campaign for its fall/winter 2014 collection.
LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.
Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
Swiss watchmaker Hublot is creating an official commemorative watch to honor the Free Trade Agreement between the People’s Republic of China and the Swiss Confederation.
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.
