Rebuilding Japan, LVMH and YSL – News briefs

Published: April 21, 2011

Today in luxury marketing – Rebuilding Japan: Self restraint threatens recovery; LVMH posts 17pc rise in sales; YSL Touche Eclat campaign by Terry Richardson.

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Harrolds turns off digital ads in favor of traditional marketing

Published: April 15, 2011

Australian-owned luxury men’s department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.

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Facebook is new lookbook for luxury brands

Published: April 8, 2011

A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?

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