Louis XIII touts “mastery of time” until 2115, and beyond
Cognac-maker Louis XIII has produced a campaign film that is #NotComingSoon.
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Google smashes through Web barrier to stream apps in search results
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Effective blogger collaborations center on making a human, authentic connection
Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.
Holt Renfrew prompts wishful thinking around the holidays
Canadian department store chain Holt Renfrew is asking its consumers to dream big this holiday season with a collective wishlist and contest.
Luxury Daily, November 11, 2015 – Hermès touts jewelry’s irresistible qualities in whimsical vignettes
How some retailers drive one-quarter of traffic from social media: report
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
Responsive design and the future of mobile commerce
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
Omnichannel marketing allows brands to unite diverse audience
LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.
McLaren makes it personal with “game changing” new model
British automaker McLaren is changing the game with the 570S, the first vehicle in its new Sports Series.
SuperYachters’ social media platform is perfect example of what not to do in social
Social media to ultra-high-net-worth individuals is not fun. They tend to like to stay among their peers, not out of snobbery, but for the ability to interact with people that do not need something from them.