What impact will Mercedes’ move have on the brand?
After 50 years in New Jersey, Mercedes-Benz USA is moving its headquarters to Atlanta.
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Mercedes-Benz sees 3,107pc search increase from Super Bowl ad
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Mercedes-Benz highlights childhood dreams to inspire consumers
German automaker Mercedes-Benz is tapping into fans’ childhood fantasies with a new short video to promote its Mercedes-AMG GT.
Mercedes-Benz reinvents tortoise and hare story with AMG
Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.
Mercedes, Bang & Olufsen, Givenchy and Versace – News briefs
Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
Mercedes-Benz’s new Web series explores brand history
German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.
Mercedes-Benz turns to Canadian consumers with 4Matic microsite
Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.
Mercedes-Benz mocks advertising clichés in Berlin fashion week promo
German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.
Céline, Mercedes-Benz, LVMH and John Varvatos – News briefs
Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.
Mercedes releases autonomously driven research vehicle
German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.