Dior journeys to ancestral home using 360-degree video
French atelier Christian Dior is welcoming consumers to its founder’s childhood home in Normandy, France to better understand its Dior Prestige skincare line.
French atelier Christian Dior is welcoming consumers to its founder’s childhood home in Normandy, France to better understand its Dior Prestige skincare line.
Luxury Daily’s live news from Oct. 22 – Raf Simons leaving Dior; Burberry creates temporary ad campaign via Snapchat; Kering adds Saint Laurent, Bottega Veneta CEOs to executive committee; McQueen retrospective boasts top attendance among London exhibits this year.
Designer Raf Simons is ending his three-and-a-half year tenure as artistic director of women’s wear at Dior.
Luxury Daily’s live news from Oct. 21 – Tag Heuer serves Singapore with tennis match event; Barneys rounds out digital focus with same-day shipping on ecommerce orders; Dior outlines its transformative “look” for photography tome; Fendi to show that sun “sets” in Rome.
French fashion house Dior is adding another book to its extensive library to retrace the evolution of its signature silhouette and revolutionary look.
Luxury Daily’s live news from Oct. 9 – Dior recognizes menswear interest with dedicated flagship; Gucci muses on definition of contemporary at Shanghai art exhibit; 99pc of Balmain’s Paris Fashion Week social actions from Instagram; Fairmont enriches holiday gifting via scented package.
French fashion house Dior is concentrating its attention on menswear through the opening of a dedicated boutique in Paris.
Luxury Daily’s live news updates from Oct. 6 – Dior places consumers front row with 360-degree runway show experience; Tag Heuer keeps time online with radio station partnership; The RealReal eases consigning hassles with expanded white glove service; TCS World Travel fetes 250th journey with $77K world tour.
French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
Luxury Daily’s live news from Sept. 29 – Dior explores heritage from outside perspective in new tome; Valentino highlights heel versatility in magician-themed video; Breguet likens brand innovations to Silicon Valley for museum exhibit; Four Seasons embraces coffee culture with Barista Bootcamp.