Fashion, art uphold alliance in December/January edition of W magazine
Louis Vuitton, Christian Dior and Prada were among the luxury advertisers to align with the December/January theme of art and fashion in Condé Nast-owned W magazine.
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Bergdorf Goodman uses fashion influencers for holiday gift tips
Department store Bergdorf Goodman is presenting its consumers with gift ideas through a social initiative that highlights suggestions and tips from 25 different individuals in the fashion industry.
Saks turns to stylish stuffed bear for gift advice
Department store chain Saks Fifth Avenue is introducing its gift selections with help from a well-connected stuffed animal.
25pc of luxury brand Web traffic is from millennials: report
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
Luxottica, Ferrari, One57 condos and the luxury ecosystem – News briefs
Today in luxury marketing – Luxottica signs Intel deal for wearable tech; Ferrari unveils new hybrid prototype for test clients; New York’s One57 sells one condo in quarter as luxury slows; Fashioning a new kind of luxury ecosystem.
Brands rely on repetition to spur gifting in W magazine’s November issue
Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.
YSL fetes Paris fragrance’s 30th anniversary with special-edition bottles
French atelier Saint Laurent is reinterpreting its Paris fragrance bottle through a collaboration with glassblowers in Murano, Italy.
Luxury Daily, November 14, 2014 – Swarovski brings holiday sparkle to Galeries Lafayette Beijing
Beauty, jewelry advertisers compete for visibility in Tatler’s November edition
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
Gucci, Chanel jockey for entry-level consideration in November’s Vogue
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.