Today in luxury marketing – China flexes its gold muscle; Sustainability is out, responsible innovation is in; Burberry could use refresher in old-school retail; Middle East luxury sales fading as oil falls and tourism slows.
Men’s lifestyle magazine GQ is recounting what happened the night before through a native content partnership with British fashion house Burberry.
Luxury brands can no longer forego a presence in China and hope to make up the difference with tourists, according to a new report by L2.
Today in luxury marketing – Burberry looks to back up CEO Christopher Bailey; Dior struggles to find the right fit in its search for a designer; As the luxury landscape changes, Mandarin Oriental continues steady on its path; Tesla needs more than Elon Musk.
Today in luxury marketing – Burberry tightens brand strategy in US turf war; Chanel’s Cuba show spotlights potential, hurdles for fashion; Decoding Manus x Machina; Iconic London luxury hotel revives culinary tradition.
British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas.
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
Luxury Daily’s live news from April 18 – Burberry taps fresh talent with spokesmodel Lily James; Nordstrom plans job cuts to promote growth, efficiency; Audi lends support to heroes in Marvel film placement; Stuart Weitzman lets brides express personal style through shoe selection.
British fashion label Burberry has chosen actress Lily James as the new face of its My Burberry fragrance.
