Luxury Daily, August 27, 2014 – Tiffany enters new era of design with Tiffany T collection
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Montblanc calls followers to engage in Instagram contest for new men’s fragrance
Germany’s Montblanc is introducing a new fragrance for men that is being promoted through an Instagram contest. The Montblanc Emblem is being promoted on social media and the brand is asking consumers to enter using the hashtag #Emblematic. The contest will raise awareness for the brand and its new fragrance and will draw attention to Montblanc’s social […]
Dior showcases classic pieces on W magazine mobile ad
Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.
China, Louis Vuitton, Ralph Lauren and Europe – News briefs
Today in luxury marketing – Five tips to drive ecommerce in China; Vuitton not yet responded to suit by luxury sneaker maker; Ralph Lauren wins counterfeit case in Italy; Europe factors to watch shares set to rally.
Ruinart Champagne sponsors New York City Ballet to align with art enthusiasts
The New York City Ballet will pair with Ruinart Champagne to create the first official Champagne of the dance company.
Luxury Daily, August 18, 2014 – Keep Web sites slim in China: report
Moët & Chandon calls for branded Toastsgrams at US Open
LVMH-owned Champagne maker Moët & Chandon is augmenting its position as the official Champagne of the US Open Aug. 25 with social initiatives.
Hermès goes beyond product placement with personified watches
French leather goods brand Hermès is spreading awareness for its Nantucket watch with a social video that shows time elapsing through dancers.
Chanel, Land Rover, Louis Vuitton and Jaguar – News briefs
Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.
Dom Pérignon restores rooms in Venetian museum to aid art culture
LVMH-owned Champagne house Dom Pérignon is partnering with Fondazione dei Musei Civici di Venezia to help renovate the International Gallery of Modern Art which is housed in Ca’Pesaro palace in Venice.