Luxury Daily’s live news from Dec. 15 – Burberry sticks to British heritage with spring campaign; Anya Hindmarch fosters consumer creativity with interactive sticker shop; Hennessy uses personalized engravings to promote holiday gifting; Mr Porter looks to ignite Christmas spirit.
LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.
While the United Kingdom is currently the third-largest luxury goods retail market in Europe, it is on pace to become number one in 2018, according to a new report by Conlumino.
Champagne maker Veuve Clicquot is continuing its homage to hand written correspondence with a series of holiday greeting cards and tags.
German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.
French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.
Despite Amazon’s efforts to attract luxury fashion labels, the online retailer’s official distribution rates sit at 16 percent, showing a general aversion to selling on the platform, according to a new report by L2.
LVMH-owned Champagne maker Krug is presenting attendees of the Naples Winter Wine Festival with the rare opportunity to learn about the brand’s cuvées in a tasting seminar led by its cellar master.
