Moynat celebrates 165th anniversary with Hong Kong boutique
French leather goods house Moynat is opening its third boutique in the world within the Landmark shopping center in Hong Kong.
Search Results for: lvmh
Top 10 luxury brand social videos of the year
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Ritz-Carlton, Beijing welcomes guests with in-suite Champagne bottles
The Ritz-Carlton, Beijing is getting in the celebratory spirit for this “romantic” time of year with an in-suite Champagne promotion.
Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
Luxury brands preserve tradition of stationery through digital, physical approach
Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.
Top 10 luxury advertising efforts of 2014
Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.
Kenzo Parfums stops traffic with decorated Flower bus
Parisian fashion label Kenzo aimed to build awareness for its Flower by Kenzo fragrance by driving around the streets of Paris.
Luxury Daily, December 18, 2014 – Bergdorf Goodman uses fashion influencers for holiday gift tips
Chandon makes it glitter in Elle mobile ad
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.
Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.