Luxury Daily, July 26, 2011 – What brands lose by not joining Twitter
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Harrods taps social media contest to reward loyalists
British department store Harrods is rewarding its most loyal customers and celebrating social media milestones by giving away money to a consumer that follows the brand’s Twitter feed.
Luxury Daily, July 18, 2011 – Bally, Chanel highest-rated luxury branded sites: Luxury Institute
Net-A-Porter bolsters appeal with Dolce & Gabbana addition
Online retailer Net-A-Porter is attracting Dolce & Gabbana loyalists and heightening its own appeal with the addition of the Italian brand to its repertoire.
Bally, Chanel highest-rated luxury branded sites: Luxury Institute
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Merger & acquisitions revival indicative of recovering economy: experts
After the recession hit the luxury industry, most companies were reluctant to take risks and continue a profitable mergers-and-acquisitons business. However, experts are taking its recent revival as a sign of a recovering industry.
Correct digital experience will repair customer relationships: expert
NEW YORK – Luxury brands will be out-sold by competitors and online retailers if they do not differentiate themselves from mass-marketers in terms of craftsmanship, product and customer service online, according to an expert at Luxury Interactive.
US, Chinese consumers fuel British luxury rebound
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
Jimmy Choo, Salvatore Ferragamo and YSL – News briefs
Today in luxury marketing – Jimmy Choo debuts icons; Ferragamo to start trading June 29; Americans finance British luxury growth.
Ralph Lauren, Armani lead fashion brand resonance list
Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.