Instagram proper channel for interaction, Facebook for reach: L2
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
Search Results for: pinterest
Bloomingdale’s employs “Gift-Bot” to deliver personality-inspired ideas
Department store chain Bloomingdale’s is giving consumers instant gifting help with the help of a knowledgeable robot.
Mercedes outfits Santa’s sleigh with performance magic
German automaker Mercedes-Benz is helping Santa Claus deliver gifts in style through a holiday sleigh configurator.
Burberry diversifies spring advertising with 40-image campaign
British fashion label Burberry is responding to the way in which consumers interact with its campaigns online by doubling the amount of imagery it is making available to them in its latest effort.
La Mer spurs crystal-inspired box for kept treasures
Estée Lauder Cos.’ Crème de la Mer has teamed with lifestyle brand Kelly Wearstler on a limited-edition objet d’art that merges modernist and classic design.
Why Facebook still rules for engaging US online youth: Forrester
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Bulgari takes consumers on Roman holiday for immersive gift guide
Italian jeweler Bulgari is bringing consumers home for the holidays through an interactive feature that explores #RomanTreasures.
Louis XIII touts “mastery of time” until 2115, and beyond
Cognac-maker Louis XIII has produced a campaign film that is #NotComingSoon.
Google smashes through Web barrier to stream apps in search results
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Effective blogger collaborations center on making a human, authentic connection
Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.