Retailers prompt ecommerce gifting with digital Valentine’s Day efforts
As Valentine’s Day approaches, retailers are reaching out to consumers via digital channels, looking to drive ecommerce gifting purchases.
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Chanel, LVMH, Yves Saint Laurent and Jean Paul Gaultier – Live news
Luxury Daily’s live news from Feb. 3 – Chanel shares its lovers, muses for new lipstick line; LVMH posts organic revenue increase of 5pc for 2014; Saint Laurent deconstructs the rose for 2015 limited-edition fragrance; Jean Paul Gaultier unveils Swarovski jewelry line at Paris Couture Week.
Think outside the BRICs and MINTs
NEW YORK – When strategizing for international retail expansion, sometimes the best plan is to find the right local partner who can tackle the policies and logistical hurdles, according to panelists at NRF Retail’s Big Show 2015 on Jan. 12.
Luxury Daily, January 7, 2015 – LVMH launches second annual prize to find new talent
Luxury advertisers take subdued approach in Vanity Fair’s January edition
Luxury brands scaled back their advertisements in the January issue of Vanity Fair to account for shopping fatigue.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
Brands provide resolution help for goal-oriented consumers
As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.