British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.
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Luxury Daily’s live news from Aug. 22 – Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.
British fashion label Burberry is using its first Snapchat lens to debut its latest fragrance for women.
Simon Malls’ King of Prussia shopping center in Pennsylvania has expanded its footprint to 2.9 million square feet.
Luxury Daily’s live news from Aug. 16 – Burberry teases first see-now, buy-now campaign; W magazine, Simon Malls launch nationwide model search; Le Méridien properties included in HEI security breach; Wealthier car buyers pick large vehicles, technology over prestige.
British fashion house Burberry is offering a taste of its straight-to-consumer collection ahead of its runway debut Sept. 19.
British heritage brand Burberry is demonstrating the importance of beauty personalization as it introduces its latest mascara.
Today in luxury marketing – No changes planned for Burberry China operations after share buyback; Makeover for Hong Kong’s prime shopping districts as luxury stores exit; Swiss luxury watches: Ticking down; South Korea bars Volkswagen from selling 80 models in country.
Today in luxury marketing – Chloé takes Port Eliot; French tourism falls victim to terror attacks; Report reveals China’s luxury market back to “rational growth”; Burberry puts more emphasis on the Chinese market as it buys up its remaining retail operation stakes.
