Today in luxury marketing – Jean Paul Gaultier’s fresh start; Jimmy Choo to open on Dover Street; Global stocks celebrate cliff deal; Luxury car buyers get kid-glove treatment from dealerships.
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
French jeweler Cartier is targeting last-minute holiday shoppers through email blasts as a final push for the multichannel Winter Tale campaign that it spread via online and print mediums.
Today in luxury marketing – Harper’s Bazaar and Hermès team for exclusive sale; Nicolas Ghesquière hangs with the LVMH crowd at Dior dinner; Deal Déjà Vu: Ty Warner skips selling Four Seasons New York; Neiman Marcus fiscal 1Q operating profit up.
Just as the luxury real estate sector is seeing record growth, marketers are tapping this renewed interest from affluent consumers by advertising in the surge of niche publication supplements.
Today in luxury marketing – Burberry sales hold up better than expected; Hermès puts bigger focus on menswear; Carine Roitfeld adds Harper’s Bazaar to her portfolio; Ultra-luxury SUVs from Bentley and Lamborghini may be delayed.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
